Creating and maintaining connections through shared experiences and working together provides people with a sense of belonging and inclusion in a greater purpose. Relationships are an important cultural principle for Māori and Pasifika peoples, and are deeply embedded in our business practises.

Our role is to facilitate mutually beneficial relationships between clients, buyers and He Waka Eke Noa businesses.



The great Polynesian settlement of the Pacific Islands and Aotearoa required fortitude, risk-taking, precision, entrepreneurialism and innovation. Māori and Pasifika have excelled in many fields and want to play greater leadership roles in creating an ambitious economy that works better for all people, the planet and future generations.

Our role is to support clients, buyers and He Waka Eke Noa businesses to excel in supply chain innovation and business excellence.

Mana motuhake


Entrepreneurship is an important way of Māori and Pasifika peoples expressing authority, control and independence over their lives, and in generating wealth for their whanau, ‘aiga and communities.

Our role is to support business-to-business (B2B) practices where He Waka Eke Noa entrepreneurs can flourish and be successful as Māori and Pasifika businesses.


Active generosity and support

Manaaki translates as caring for a person’s mana (validity, authority, power, respect and freedom). Trust, nurturing, integrity, sincerity, equity and reciprocity are important values in Māori and Pasifika societies.

Our role is to foster an ecosystem of cooperation, empowment,

inclusion and the sharing of prosperity.